JustUpdateOnline.com – Singapore, Zoom Video Communications has announced the recruitment of Andrew Hindmarch to oversee its channel strategy across the Asia-Pacific region. Hindmarch, who brings over twenty years of expertise in customer experience (CX) and enterprise technology, is tasked with accelerating the company’s AI-focused initiatives throughout the territory.
Operating from Singapore, Hindmarch will function under the leadership of Carlos Quaderi, the Head of APAC at Zoom. His arrival aligns with a broader regional trend where businesses are increasingly prioritizing artificial intelligence to optimize operational efficiency and elevate client interactions. This shift creates a significant opening for channel partners to facilitate the adoption of modern communication tools.
Before stepping into this role at Zoom, Hindmarch served at NiCE, where he managed channel alliances for their CX department across the Middle East and Asia-Pacific. His extensive professional history also includes senior management positions at prominent technology firms such as Hewlett Packard Enterprise, Avaya, and 3Com.
In his new capacity, Hindmarch will focus on enhancing the capabilities of Zoom’s partner network and broadening its market presence. He will oversee the strategic rollout of the company’s AI-integrated suite, which includes tools such as ZoomMate, Zoom Phone, Zoom Events, and Zoom CX. The primary objective is to empower partners to better meet the rising demand for sophisticated analytics and automated engagement solutions.
Expressing enthusiasm for the new role, Hindmarch noted that the current technological landscape offers a unique chance for organizations to redefine their work processes and client engagement through AI. He emphasized that partners are essential in translating these technological advancements into tangible results for businesses across the diverse APAC markets.
This leadership update highlights Zoom’s commitment to building a robust CX ecosystem, ensuring that its regional collaborators are well-equipped to navigate the evolving digital needs of modern enterprises. Through this appointment, the company aims to strengthen its footprint and deliver higher value to its growing client base in Asia-Pacific.
